Mimi talks to Peter Kelly

BATD ON Apr 27, 2009 AT 3:33 pm

Taxi Cosmetics

Taxi Cosmetics

Peter Kelly is the Co-creator/Owner of Taxi London Cosmetics. After working as a UK contract manufacturer helping to create new products and brands, it was a natural progression for Peter to create his own line of cosmetics.  Here we talk to Peter about his collection, who he admires and what the future holds.

How did you get into the beauty business?
I worked for a UK contract manufacturer in sales and product development for 15 years. Past clients included Bobbi Brown, Jeanine Lobell (Stila) & the girls who created Pout when they were starting up their own ranges. We also looked after products for established brands such as Boots, Avon & Max Factor.

Why did you decide to launch your own business?
As part of a rationalisation at my then employer, I was made redundant in April 2004. As I had pretty much always worked on new products and had developed ranges for others, I had been considering my own brand for some time. Being ‘let go’ gave me the opportunity and backed by my wife Jane, and after investing savings (and some!), the brand was created. We originally created Taxi for export markets such as Asia and India. Our aim was to source quality UK & European made product there. 15 months after the decision to create Taxi London; we launched the range at a major international trade show, Cosmoprof Asia in Hong Kong.

Click here  to read this interview in full.

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