New L’Oreal Ladies Announced

BATD ON May 12, 2009 AT 6:02 pm

Freida Pinto

Freida Pinto

First there was Jessica Biel for Revlon and now we hear L’Oreal have snapped up Freida Pinto, Evangeline Lilly and Elizabeth Banks. It was announced at the Opening Ceremony of the 62nd Cannes Festival that the three beauties would sign onto the brand.

The President of L’Oréal Consumer Products Jean-Jacques Lebel, said: “On the eve of the Cannes Festival, to which I want to reiterate our attachment, L’Oréal Paris is delighted that these great stars of  world cinema have agreed to represent our brand.”

Freida rocketed to fame with Danny Boyle’s smash hit Slumdog Millionaire, and since then she has been the beauty brands favourite. She said “I am very moved to be joining the great L’Oréal Paris family and all these personalities: a family I am now proud to be a part of”. While Evangeline said “It is a source of great pride for me to represent a brand whose ambition is to respond to every person’s aspirations to beauty, and contribute to the fulfilment and well-being of everyone.” We also heard that she joined L’Oréal Paris for the first time on the steps of the Palais des Festivals in Cannes, we wonder if she’s their favourite.

There is no doubt that Elizabeth is an absolute beauty, so it’s no surprise she was next up on the brand’s list, she gushed: “I am so honoured to be one of the newest L’Oréal Paris Spokespeople and to join such a distinguished group of women who proudly say the iconic phrase ‘Because You’re Worth It,’” 

These three join the likes of the impossibly gorgeous L’Oreal ladiesEva Longoria and Penelope Cruz. Ah, just what we need, more beautiful women on bill boards.

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