BATD ON Oct 08, 2013 AT 3:24 pm

by Annie Vischer

Rimmel Moisture Renew Lipstick

Rimmel London Moisture Renew Lipstick

With a string of ‘It’ girls gracing its campaigns throughout the years, Rimmel London continually succeeds in grabbing us with their latest ads. Whether it’s Kate Moss stripping her way through an apartment block, or Zooey Deschanel batting her lashes at the camera, we’re hooked. Last night I was mid way through my 90210 viewing session (guilty!) when the dreaded ad break made an appearance. But it was all ok because Georgia May Jagger was frolicking in a pastel palace of cupcakes to tell me about a new foundation. Pure visual sugar!

This season Georgia ditches the pretty pink frills and dons a purple metallic mack and matching hat to celebrate the launch of Rimmel London’s new Moisture Renew Lipsticks. The luxe lipstick contains vitamins A, C and E to nourish soon to be weather-beaten lips, but unlike a lip balm, there is zero compromise on colour. The range of Moisture Renew Lipsticks includes 20 shades, 10 of which are new and inspired by London’s hottest hotspots. A bright new fuchsia goes by the name of ‘As You Want Victoria’, a colour popping violet by ‘Sloane’s Plum’ and a new subtle caramel shade is called ‘Notting Hill Nude’.

Rimmel Moisture Renew Lipstick in As You Want Victoria

Rimmel London Moisture Renew Lipstick in ‘As You Want Victoria’

There are a whole host of highly pigmented lipsticks on the market at the moment, but often the preoccupation with bright colour can lead to a very drying lipstick. And believe me, a statement colour that draws attention to chapped lips? One of the biggest no-nos of them all. You’ll be sitting pretty, quite literally, with Rimmel London’s new offering though. They’re gifting us with both colour and perfectly conditioned lips, it might sound like s a simple concept, but it’s one hard combination to find. Until now that is. Give your poor tired lip balm a rest this season, and have a little play with colour. For once, your lips will thank you for it.

Rimmel London Moisture Renew Lipsticks, £6.49, available at

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