New Show for Jo Malone

BATD ON Nov 11, 2009 AT 4:01 pm

Jo Malone

Jo Malone

Got yourself a business-minded brain? Jo Malone, creator of some of our favourite fragrances here in London, is launching a new project for other entrepreneurs. This woman—one of Britain’s most successful in business—will conduct a four-part series on BBC One this spring which gives budding businessfolk the chance to take their products to the next level.

Would-be high street entrepreneurs are encouraged to apply at bbc.co.uk/beonashow for the chance to earn Jo’s guidance and expertise. The potential products and ranges will fall under one of four categories: Home & Garden, Food & Drink, Children, and Accessories. After Jo has selected the participants, she will walk them through the worlds of branding, public relations, and operations before they make their own pitch to a major retailer. In a time of economic uncertainty, this will be a high stakes process for fledgling businesses. They will certainly learn how to combine creativity and hard work to get their work out there to the world. That’s how it happened for Jo.

Jo Malone Candles

Jo Malone Candles

After working as a therapist in the 90s, Jo created her first bath oil as a gift to her clients: from that moment on, they couldn’t get enough of her original fragrances. She soon opened a shop and her creations evolved into an entire range of luxury scents, skin care, and lifestyle products. By 1999, her line was acquired by Estee Lauder Companies.

Through the show, Jo will empower those who want to dive into the world of British retail. As Alison Kirkham, BBC Exectuive Producer put it, “Jo Malone is an exciting and formidable new talent for BBC One. With her entrepreneurial flair and passion for creativity, she is sure to inspire anyone looking to take their fledgling business to the next level.”

If you’ve been slaving away for your product, apply online before 30th November. Then tune in to BBC One in May for Jo Malone and her fabulous new show!

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