Oh, Marc!

Mimi ON Jun 13, 2011 AT 12:17 pm

Dakota Fanning for Oh Lola!

Dakota Fanning for Oh Lola! courtesy of WWD.com

Fancy something a little bit sparkling, a little bit fruity and a whole lot sexy?

Welcome to Oh Lola!, the new juice from Marc Jacobs. Top notes of raspberry, frais des bois and pear, middle notes of peony, magnolia and cyclamen and a base of vanilla, sandalwood and tonka bean make for a fresher take on best selling Lola.

Expect to see it in the UK from August with Dakota Fanning as the face of the campaign. Apparently Marc Jacobs has been a big fan of the ‘Twilight Saga: New Moon‘ actress for some time and considered her perfect as the face of the fragrance thanks to what he calls her “Lolita” qualities.

He said: “I’ve been a big fan of Dakota since the first time I saw her in a movie.

“When we were speaking about who to use in the Oh, Lola fragrance ads – I had recently seen The Runaways. Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet.”

However Dakota is not the only actress to recently join forces with the Marc Jacobs’ brand, Helena Bonham Carter has become the latest face of the fashion label following in the footsteps of Victoria Beckham and Sofia Coppola.

Photo credit: Courtesy Photo at WWD.com.


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