Olay BBBP – The Results!

Mimi ON Nov 24, 2010 AT 9:53 pm

Yet again, Audrey Hepburn proves to be the most popular beauty icon!

Back in May 2010, beauty giant Olay posed the question, ‘Do you think beauty companies listen to your views?’ When a whopping 92% of women asked said no, they took the challenge head-on and launched the Big British Beauty Poll. The results were released this week and here are a few interesting tidbits!

  • Women voted Audrey Hepburn as their top choice for iconic beauty, followed by Marilyn Monroe, Sophia Loren, Grace Kelly, Elizabeth Taylor and Twiggy.
  • 65% of women voted ‘Trusted Brand Name’ as top one and two main motivators behind anti-ageing purchases.

    98% of women would recommend the Olay Regenerist 3-Point Super Serum to a friend!

    98% of women would recommend the Olay Regenerist 3-Point Super Serum to a friend!

  • 50% of women voted youthful looking skin as their top most important beauty attribute.
  • The average beauty spend per month was £23 and we seem to spend less and less on beauty as we get older!

Not only that, all the respondents had a chance to trial a new super serum from Olay after the poll. After trialling a sample of NEW Olay Regenerist 3-Point Super Serum, when asked ‘Would you recommend new Olay Regenerist 3 Point Treatment Serum to a friend?’ 98% of women responded with a resounding YES

To provide women with another chance to have their say on all things beauty or to interact with a panel of leading beauty experts, Olay is conducting their first ever live wavecast over the internet. Be sure to tune in on Thursday 25th November 2010 at 16.00 GMT and perhaps you’ll see a familiar name! The wavecast will be streamed on the Olay Big British Beauty Poll Website.

This post is sponsored by Olay.

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