Our Pledge Against Breast Cancer…

BATD ON Oct 21, 2010 AT 5:20 pm

BCA pledge 2010

Breast Cancer Awareness pledge

In honour of Breast Cancer Awareness Month, The Estée Lauder Companies invite you to take a pledge to aid the fight against breast cancer.

The 2010 campaign, thought up by M.A.C. Cosmetics Senior Vice President and Creative Director James Gager, features ten influential bloggers who took the pledge to conquer breast cancer by covering their naked breast with their right hand.  The campaign pledges to “Connect. Communicate. Conquer.”

To take the BCA Pledge visit the company’s Facebook or Twitter pages and help to prevent breast cancer one woman at a time.

To see what else you can do to support Breast Cancer Awareness click here!

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