Puckrik on Perfume

Katie Puckrik ON May 29, 2009 AT 2:11 pm

Katie Puckrik: Photographer Martin Shaw

Katie Puckrik: Photographer Martin Shaw

When not sniffing up a storm, Katie Puckrik is a broadcaster, performer and journalist. Her television hosting work in the US and UK  encompasses the entire pop culture pu-pu platter. Her writing has appeared in Elle, Marie Claire and The Guardian. She began her career as a singer and dancer, including a tour across the globe with the Pet Shop Boys. Her memoir, Shooting From the Lip, is published by Headline.  Her perfume review channel, KatiePuckrikSmells, can be seen on YouTube.

Read on below for the fourth instalment of her regular Friday column.

Serge Lutens Daim Blond
By Katie Puckrik

I was in Gap recently, feeding my unceasing need for stripy, long-sleeved T-shirts, when I noticed their austerely packaged fragrance line, The Individuals. The Individuals are five eau de toilettes going by “because I said so” monikers: The Visionary, The Artist, The Natural, The Original and The Lover.

There’s nothing I like better than smelling my way through an identity crisis, so I eagerly sampled Gap’s options for defining my persona. It turned out that my true self was The Lover, a transparent apricot/patchouli with a satisfying way of subtly sexing up the skin. I was impressed, firstly with myself, being “The Lover” and all, and even more with Gap, because their cheap’n’cheerful juice put me in mind of a rarefied fumehead favourite, Serge Lutens Daim Blond.

Serge Lutens Daim Blond

Serge Lutens Daim Blond

Daim Blond, Français for “white suede”, is a fragrance that redefined what I understood was “allowed” in a perfume. At first spritz, my nose braced itself for the expected blast of something “perfumey”. But with Daim Blond, there’s no blast, no perfumey-ness. There’s just a gentle hum of apricot – and like the writing on the box says – suede. Initially, it took about four different visits to the Serge Lutens counter, discreetly hosing myself down in Daim Blond every time the sales assistant turned her head, to begin to grasp the alluring oddness of this eau de parfum. I don’t know why suede perfume seems like such a weird idea, but it does. It’s like jalapeño lollypops, or high-heeled sneakers, or seeing-eye miniature ponies. It’s all wrong and all right at the same time.

I’m not saying Daim Blond is like snorting a pair of chaps or anything. This suede is more about the smell of sweetened skin, salted by the sun. Adding to the sensuality is the apricot – a fruit with a bittersweet richness that enfolds a fragrance in eros.  After establishing, “Hi! I’m apricot suede!” Daim Blond stays fairly linear. Its migrations are subtle, getting creamier and a tad nutty as it drifts along. Somewhat unexpectedly, it starts to get a little fresh, in the way that clean laundry is “fresh”.

Daim Blond manages to be borderline avant-garde and intelligently purr-OW at the same time. How do they fit all that in the bottle?

Info and stockists:

Katie discusses the subtle sexiness of Gap’s The Lover on her YouTube channel, KatiePuckrikSmells:

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