RIP Prescriptives

BATD ON Sep 18, 2009 AT 11:48 am

Prescriptives Custom Blend Lipgloss

Prescriptives Custom Blend Lipgloss

It’s a sad day for beauty fans as we hear Estée Lauder has announced it will close Prescriptives, the 30-year old skincare brand. Estée Lauder employees were informed by William Lauder and Fabrizio Freda, yesterday via email stating that the global wholesale distribution of Prescriptives will cease by January 31, 2010. The brand’s website will remain open until products run out.

Prescriptives

Prescriptives

The email said, “As we outlined in our long-term corporate strategy, we are evaluating, and where possible, working hard to turn around under-performing brands. After a thorough analysis of the Prescriptives brand, we have concluded that the brand’s long term business model is no longer viable in the current market environment.”

We’re all saddened by the news that one of our favourite brands is set to be another casualty of the economic downturn. We love their fabulous foundations and their custom made lipsticks, Prescriptives you will be missed.

Start stocking up now on all your favourite make-up bag essentials before it’s too late. Visit: www.prescriptives.com

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