S5 Organic Cosmeceuticals

Mimi ON Jul 10, 2012 AT 3:22 pm

S5 Organic Skincare

We sat down with Laura Rudoe, founder of S5 skincare to discuss the interesting story behind her new unique organic cosmecuetical line.

The idea behind S5 began with Laura’s personal skin care experiences from when she was younger. Laura looked for products that would work for her young skin that was prone to acne. She found that because her skin was so sensitive, she needed to avoid harsh chemicals and use more natural products. However, for problematic skin, the label ‘natural’ on products just wasn’t enough.

“We wanted to focus on affordable organic products, treatment products,” Laura said. “We wanted to create really effective treatment products for a number of different skin problems.”

Through extensive research, Laura and her team discovered the root cause of skin concerns was skin stress, of which irritation and inflammation were the largest contributors.

“Premature aging, hyperpigmentation, acne, redness, dryness, all comes from inflammation of the skin,” Laura said. “If your skin is getting red and inflamed, for whatever the reason, it breaks down the collagen in your skin, causing premature aging.”

From reactive to Radiant with S5

Laura explained that most skincare products are filled with ingredients that can irritate, dehydrate or suffocate the skin, which can reverse the effects of any good ingredients. Tired of testing an assortment of failing sproducts, she decided to develop S5, which is the first organic cosmeceutical range that is also targeting women who are looking for results in an anti-ageing skincare line.

Laura and her team ventured the four corners of the globe looking for all natural ingredients that performed as well as synthetic ingredients found in ordinary cosmeceuticals. They found that ingredients from plants who had to thrive in extreme conditions were proven to deliver superior results.

“All ingredients come from different areas of the world and the plants have to work really hard to adapt to their surroundings to stay youthful and healthy and well as survive,” Laura said. “We have taken an extreme naturals perspective for the S5 line.”

The ingredients for S5 come from five extreme areas of the world: The Arctic, Antarctic, the Alpes, Chilean Andes and Tibet.

S5

The concept behind using ingredients from these five extreme areas is scientifically driven.

“The idea is that plants from the Rainforest have to deal with bacteria in their environment, so those naturals would work best for blemish prone skin,” Laura said. “In the desert, for example, plants learn to adapt to dry conditions. It is important to maintain the integrity of the cell membrane, which can get dry and damaged, which is why naturals from the desert work best for those who suffer from dry skin.”

S5 uses natural products from around the globe

The team’s aim is simply to find the best naturals from around the globe and make quality products that will help improve the quality of skin.

“I have been to these areas before and have seen in practice what these products can do to adapt in their surroundings,” Laura said. “We want integrity that goes all the way through. All the products are hypoallergenic and natural.”

The S5 range of five-targeted serums has been engineered to tackle skin conditions associated with skin stress and the related premature aging they cause such as dryness, blemishes, redness and sensitivity.

“The five prescriptive serums in the skin care line can be blended or layered to suit whatever skin concerns a person is experiencing,” Laura said.

Hypoallergenic cleansers and treatment led moisturizers work with the serums to maximize superior results.

The texture of the serums and moisturisers is quite unique, I have started using them already and I really like the feel of them on my skin. Waiting to see the results, so I will keep you posted on those.

Selfridges, London has been announced as the exclusive in store retailer in the UK for the S5 skincare line, and is set to launch on the 15th of September. You can also pre-order it online right now at http://www.s5skincare.com/

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