SJP’s New Fragrance

BATD ON Oct 19, 2009 AT 9:50 am



Are you sick of celebrity fragrances yet? Well, the latest offering comes from Miss Fashion herself Sarah Jessica Parker but this time she’s cashing in on her Sex and the City alter ego, Carrie Bradshaw. With the success of previous scents SJP’s new fragrance is called SJP, NYC and is set to launch in conjunction with the release of the second Sex and the City movie. Quick off the mark Coty Prestige, the Parisian perfume house behind SJP’s scents have already started work with the film’s producers and distributors.

SJP told WWD about her new fragrance saying: “A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them — a real sense of freedom and possibilities, a love for the city around her and, of course, fashion. We started with this idea that we wanted to create something fun. We wanted to create a party in a bottle and reflect that in the packaging with a real sense of whimsy, fun and joie de vivre.”

The scent is a fruity, floral fragrance with hints of creamy musks, sandalwood and vanilla and is a different perfume for the 44-year-old. “It’s unusual for me because this fragrance is surprisingly floral, which I keep thinking I am not sophisticated or mature enough for.”

SJP, NYC will be available to buy in Macy’s in February and will be distributed in 16 countries and a further 1,500 department stores in the US alongside the release of the second Sex and the City movie in May.

The essence of Carrie Bradshaw in a bottle? Over to you readers will you buy it?

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