Smile Bright

BATD ON Apr 10, 2013 AT 9:58 am

Arizona Muse backstage

With hydrogen peroxide-based forms of tooth whitening now the sole preserve of the pros, it’s time to get clever with your at-home tooth brightening.

We’ve been brushing and gargling with the new Colgate MaxWhite One range. Boasting White Accelerator micro-crystals to buff away any stains, prevent plaque and tartar build-up it promises to whiten teeth by one shade in just one week.  With a subtle minty-fresh taste, the blue gel with tiny white flecks foams like a regular non-whitening toothpaste and thankfully doesn’t have the gritty, chalky texture of some whiteners.

After a week of twice-daily power brushing, with my Colgate ProClinical Brush (nothing gets teeth feeling sparky clean quite like the super sonic power of an electric toothbrush!) and once-a-day gargling with the alcohol-free Colgate MaxWhite One Mouthwash my teeth looked noticeably brighter whilst feeling continually clean and fresh.

Try it for yourself and then head on over to the MaxWhite One website where Colgate are running a competition in collaboration with Elite Models where you can win various amazing prizes including a shopping trip to New York with three friends and a contract with Elite Models.

Simply head to or visit the Facebook page and enter the MaxWhite One Model Shoot by simply capturing your model-bright smile on camera and entering your picture into the draw.

Leah Hibbet, Elite Models’ top model scout, offers tips on how to make the most of your natural beauty and what the agency look for in a model;

Alternatively (or aswell!) head on over to our Beauty and the Dirt competition where we are giving away three Colgate ProClinical Toothbrushes (worth £164.99) and a range of MaxWhite One products.

*This is a sponsored post*



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