StrangeBeautiful

BATD ON Nov 18, 2009 AT 5:13 pm

StrangeBeautiful

StrangeBeautiful

Jane Schub wants to change the way nail varnish colour is approached. So came the launch of StrangeBeautiful. Instead of following suit and discovering a new shade of the latest “it” colour, the company doesn’t aim to follow the latest trend. The philosophy behind the company is the belief that the colours should be inspired by art, architecture, and life- just the way fashion is. While it’s certainly different, the approach does make sense. Why have we been treating varnish any differently than accessories?

Similar to an accessories line, every season StrangeBeautiful releases 8 limited-edition colours that come as a set; a “library of color,” if you will. The bottles are clear and the set comes in a handmade, hand-etched box.

StrangeBeautiful

StrangeBeautiful

In creating the collection, Schub was influenced by Ettore Sottsass and the Memphis designers, who believed that design should always make an impact and always be changing. Sottsass helped design the well known “Valentine” typewriter that came out the year after the 1968 revolutions. The typewriter was unique in design and an outrageous, fashionable red. Schub has also been influenced by Josef Albers’s colour theory. The colours in the line do not have names but StrangeBeautiful reveals the inspiration for the most recent collection, Volume 3: “The veins of green mold running through Roquefort, the artist Sean Scully, the rich black olive green color of Loden cloth, aged Armagnac, the dull brown red of Redrope files, the saturated rusty iron color of an Irish bog caused by the reaction between tannin, wood and iron, Raymond Loewy, the belly of a pigeon, and the dreadfully wonderful dirty almond color used on kitchen appliances.” The colours are “provocative but wearable,” and more importantly, they do not contain Formaldehyde, Toluene, or DBP (dibutyl phthalate).

We don’t suggest picking favourites and think experimenting with the varnish library of the season is the best bet and at 8 for £45 we think is very reasonable. Consider me a fan!

Available exclusively in the UK at Liberty

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