Tea to Wear

Mimi ON Mar 01, 2011 AT 9:30 am

Jo Malone Tea Blend Collection

Jo Malone Tea Fragrance Blends Collection

For the record, we can’t go a day without afternoon tea here at the BATD office.  Jo Malone must have a little birdy spying on us because they’ve created a new fragrance collection which was inspired by tea.

Their Tea Fragrance Blends include three types of tea fragrances plus a lemon and a milk fragrance.

Christing Nagel, Master Perfumer explains, “Our three key teas are based on times of day – Assam & Grapefruit references the revitalising and refreshing cup of tea you’ll have at breakfast, Earl Grey & Cucumber is a playful take on afternoon tea and Fresh Mint Leaf as an after dinner digestive.  You can then add your own personal accent with Sweet Lemon or Sweet Milk”.

Just like there is a tea for every taste and disposition, there’s also a Tea Cologne for every style and mood.  Each fragrance is structured so it can either stand alone, as a statement of elegant simplicity, or be blended and layered with other Jo Malone Colognes for a bespoke effect.

Jo Malone’s Global General Manager, Dominic De Vetta says, “The original concept was about taking something very English and translating it into fragrance.  The art of tea – from choosing your favourite tea to personalising how you take it with lemon or milk – is the ultimate British tradition, hence it was inspiration to us”.

The Tea Fragrance Blends are available March 2011, £34 for each 30 ml Cologne.

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