Teaser Video for Karl Lagerfeld x Shu Uemura Collaboration

Mimi ON Jul 18, 2012 AT 10:04 am


Karl Lagerfeld for Shu Uemura

Having confessed to using Shu Uemura eyeshadows shades in his illustrations, Karl Lagerfeld, as previously reported, is designing the brand’s Noël 2012 line. In the very first sneak peek as to what we can expect from the collaboration, this teaser video presents the limited edition range’s mascot, Mon Shu –  a “sassy doll who blends Japanese pop with European chic”.

Mon Shu Girl

The Mon Shu Birth Story, is an animated story of how Mon Shu was brought to life, using some intensely pigmented and vibrant shades – possibly a hint as to what is to come from the colour ways, that are set to launch in November.

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