The Beauty Bit: American Beauty

Mimi ON Nov 21, 2008 AT 5:26 pm



The grass really is greener on the other side of the pond, and not just because ours is only just shaking off the snow. Beauty is huge in New York, with a wide range of brands that are difficult to get hold of here. Look how long it took for Banana Republic to set up shop here, don’t wait for them to come to you, stock up when you are over in the US. Here are some of the latest brands that you should look out for if you are planning a little trip stateside

One of the latest launches in the Big Apple is Kate Somerville Beauty. Somerville is responsible for some of the creamiest celebrity complexions in the world, including Jessica Alba and Paris Hilton. Her beauty range, partly based on goat milk, prized for its restorative properties, is slick and gorgeous. Covering all bases, from sensitive skins to the whole anti-ageing shebang, the range is rumoured to be coming to SpaceNK in the not too distant future.

Hydrating Quench Serum is one of the smoothest serums in the business; and a sure-fire winner, while cinnamon infused Exfolikate (exfoliator) is a best seller. Yummy treats also at Anthropologie ( – yay! They ship!) who are always one step ahead of the game in niche brands; they’ve got a selection of fabulous Aussie Urban Rituelle body care, including rich hand creams, and the ultra glamorous fragrance line from Finland, Satu.

Colour wise, Edward Bess at Bergdorf Goodman (brat-frat upstart, Bess, is 21 and a former male model in the UK), is doing it with his Lipstick Wardrobe and lush Deep Shine lip glosses flavoured with fig (instead of the normal US obsession with vanilla-mocha-cherry-pie-anything sweet). Former model and face of Maybelline, Josie Maran, at Barneys, is gaining credentials for recycling and eco-conscious cosmetics with her beautiful make up line. The Wildflower Lip Palette for Spring is packed with natural looking shades that give a softening sheen. Beauty mags in the USA are going crazy for the best selling Tinted Moisturiser for its sheer coverage and SPF.

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