The Early Bird Has Prettier Lashes

BATD ON Mar 29, 2010 AT 11:02 am

Kiehl's Mineral Mascara

With a hypoallergenic formula, free from parabens and fragrance, Kiehl’s Mineral Mascara is available now exclusively on-line at

Infused with mineral pigments, jojoba oil and aloe vera, the pioneering formulation wraps lashes in conditioning ingredients and uses a brush designed for minimum pulling on application.

Perfect for those with fragile lashes or those who love mineral make up, the mascara doesn’t launch in store until April 22nd.


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