The First Light Of Day With Boss Jour

BATD ON Jun 18, 2013 AT 4:03 pm

In a couple of weeks, just in time for long, hazy summer days, Boss Fragrances launch Boss Jour Pour Femme, the lighter, fresher and brighter sibling of Boss Nuit.

Inspired by the first light of day, the Boss Jour Pour Femme scent echoes the brightness of morning with sparkling grapefruit flower and surprising lime top notes. A white bouquet heart of freesia and lily of the valley represents all the possibilities of a brand new day whilst earthy base notes of white birch and creamy amber temper the scent with a soft femininity and grace.

For me, the beauty of the break of dawn is unparalleled.

And whilst those first waking moments in London tend to be filled with routine thoughts of early morning workouts, dog-walks and whether I can risk another push of the ‘snooze’ button, thoughts wander to the place I’d most like to wake up to each and every morning; my family home in Mallorca. Where, if you’re awake early enough, you’ll come face-to-face with a fiery haze bursting from the horizon, breaking the cool of the night, turning the surrounding sky Instagram-worthy shades of orange, pink and shimmering gold.

It’s a moment that offers a strange serenity together with an abundance of possibilities, knowing that the day ahead can be anything you make of it.

And it’s this early morning light that Boss Jour pour femme perfectly captures. The deep, warm amber notes, an uplifting fruity kick, a sharp wide-awake citrus and a soft, long-lasting floral heart. Perfect for keeping those first-light-of-day senses alive all day. . .


Gwyneth Paltrow for Boss Jour

To try before you buy, as we always like to when it comes to scents, sign up for a sample here.
Hot foot it down to Boots where BOSS Jour pour femme will be launching soon – and if you’re lucky enough to be the first or second person to purchase a bottle you’ll receive a £1,000 HUGO BOSS  fashion store shopping voucher as a special gift!

This is a sponsored post.

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