BATD ON May 01, 2014 AT 2:12 pm

by Annie Vischer

Beauty: Ashish AW14.

Beauty: Ashish AW14.

I was recently chatting to a guy about what sort of makeup he really liked a woman to wear. Of course he said the stereotypical thing straight off the mark, ‘Natural, natural every time’. I rolled my eyes at him, and smiled. Natural to guys means something very different than it does to girls. When they say they appreciate natural makeup, generally they mean they prefer it to anything too in-your-face. Coverage that they can’t tell is there is great, mascara that emphasises what you’ve already got (much like a push-up bra), perfect, and lips that are plumper and poutier without staining his own? Well that’s just a bonus.

But then this guy surprised me. He perked up as though he’d just remembered something really rather interesting, and he said that the one thing he did really like on a girl was blusher. I was dumbstruck for a second or two and then asked why. He became a bit bashful, not wanting to sound like he knew too much about makeup and such girly things, but finally said that it added a sort of prettiness, that it looked cute and healthy.

Beauty: Ashish AW14.

Beauty: Ashish AW14.

And of course I couldn’t disagree with him. I’ve always had rosy cheeks and the lack of them is the first sign that I’m ill or overly tired. Dead giveaway. I have never been one for the goth look. And, would you know it, blusher is in in a big way this season. Ashish took it to the extreme in its AW14 show, blending high on the cheekbone circling up to the same shade on the eyes.

Sharon Dowsett was in charge of this look created with Maybelline products backstage at AW14. She said that the application was designed to make the girls look younger, in keeping with the Ashish ‘prom girl’ theme of the show. Using a brighter colour perks up the skin tone, giving it a younger, brighter quality, whilst the higher application area on the cheekbones has the same effect. And when we say brighter, we mean bubblegum pink brighter. It’s time to get your Barbie girl on. Here are a few of our favourite brighter than bright pink blushers out this season.

Diorskin Rosy Glow (£30.50),  Benefit Lollitint (£24.50), Revlon PhotoReady Cream Blush in Flushed (£7.99).

The Diorskin Rosy Glow uses the latest technology to bring us a blushed that alters automatically once in contact with the skin, to suit your skin tone. We’re baffled as to how it does it, but we adore the results. Benefit’s latest offering, Lollitint adds a pearlised sheen into the mix, whilst Revlon’s PhotoReady Cream Blush in Flushed can be blended perfectly onto cheeks with the fingertips, and gives skin a dewy glow to boot.

YSL Baby Doll Kiss & Blush in Fuchsia Desinvolte ($44.00). 

This YSL Baby Doll Kiss & Blush is a total newbie and won’t be launching until later in the season, so here’s your sneak peak. It’s a dinky little duo product designed to perfectly stain both lips and cheeks. Talk about a makeup bag space saver. Using the same shade on both lips and cheeks instantly pulls your look together in terms of colour tone, making it look enviably natural. It looks divine and we love the Fuchsia Desinvolte shade.

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