Jimmy Choo joins Social Media

Mimi ON Jan 07, 2011 AT 9:20 am

Choo Connection

Choo Connection

Jimmy Choo launches ‘The Choo Connection’ section of its website that is a living celebration of the Jimmy Choo brand. The new section launched in December, starting the brand’s 15th Crystal Anniversary celebration which will continue throughout 2011.

A key element of ‘The Choo Connection’ is an interactive space for followers of the brand to share their personal Jimmy Choo experiences; ‘My Choo Stories’ with user generated content inviting people to post anecdotes, images and video of the quintessential Jimmy Choo moments in their lives. Elle Macpherson, Elizabeth Hurley and Sienna Miller have already uploaded their stories.

‘My Choo Stories’ is a worldwide initiative that is launching with a competition for the most touching Choo story to win a pair of exclusive shoes from the red carpet inspired, 15th Anniversary Crystal Collection. The winner will be selected by Tamara Mellon and will be announced in April.

You can follow these updates on Twitter and Facebook

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