Hayden Hearts Lacoste

BATD ON Apr 22, 2009 AT 9:45 am

Hayden Christensen for Lacoste

Hayden Christensen for Lacoste

Psst we’ve just got wind that Hayden Christensen is the new face of Lacoste Challenge. Following in the footsteps of fellow hunks, Matthew McConaughey, Josh Hartnett and James Franco, Hayden looks fresh faced and well… just gorgeous.

Hayden said: “I’m excited that LACOSTE invited me to be an ambassador for the brand as the face of its new men’s fragrance, Challenge. I’m an active guy and I always try to face what life throws at me head on, so I really identify with the ethos of the fragrance, to ‘never resist the call of the game’. To me, LACOSTE is a brand that inspires men to embrace life’s challenges with a stylish flair and masculine elegance – just as its founder René Lacoste did.”

That Rachel Bilson is one lucky lady…

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