Beauty Bitch: News From The Inside.

Mimi ON Jul 09, 2010 AT 11:57 am

Twitter

Twitter

Much as I love a secret snoop on Twitter myself, I have to admit to an enormous dislike of the huge number of PRs and brands who follow Tweeters with the sole intention of watching what they’re saying, and zero intention of ever joining in. That’s not really the Twitter spirit. In fact, I’d go as far as to say it is devious and underhand.  It means that Tweeters are monitored without their knowledge and what they say is being used by brands and PRs to find effective ways to communicate with them, whether they like it or not. In theory, it sounds good. However, it’s all a little too ‘peeping tom’ for my liking. Many use personal, not work, Twitter accounts so if you are a regular tweeters with a number of followers, there’s just no way you can track who they really are. If you’re going to be on Twitter at all, at least have the courtesy to say hello, or don’t be stupid enough to blow your cover by saying, ‘oh yes, I saw you Tweeting about that the other day’. Oops.

With hundreds of beauty events traditionally held in July, the month throws up plenty of journalist/PR  issues; not least the no-shows. With budgets at an all time low, PRs are getting mightily pissed off with the number of journalists who having RSVP’d in the affirmative, don’t bother to show up at all. At small, exclusive launches, your food, drink – and very often accommodation and travel – all has to be paid for in advance, and it’s not just an M&S sandwich and a diet coke. With small brands, I feel this is unforgivable…it isn’t fair, not least to the PRs who have worked their butts off arranging an event, and the poor clients who have invested so much hope as well as money in trying to treat the journalists to something very lovely indeed. Complacency is an ugly fit. The back story to a no-show is an unhappy client, a PR who has to somehow justify why this unreliable person was ever invited in the first place and of course, an empty place that someone else would probably have loved to fill. However, if you do agree to go to an event or on a trip, it’s best, unlike one legendary journalist, not to hide in your room until the entire thing is over and refuse to come out at all over a three day period.

Event Security

Event Security

Back to Twitter again. Many PRs have failed to realise just how big the Tweet beast really is. These days, running a discrete press trip for a few key editors, which in the past wouldn’t ever be public knowledge, means the chosen few spend their entire trip tweeting about all the lovely things they’re being comped from their sumptuous surroundings. This in turn leads to much bitterness from those who didn’t make the guest list, and they are equally forthcoming about Tweeting their displeasure. Honestly, Twitter on a good night is better than Eastenders.

Lastly, much as journalists love to complain about PRs, my sympathies lie entirely with the PR who had to politely ask a journo to leave a very exclusive event recently – for sparking up a joint.

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