MTV Video Music Awards 2012

Mimi ON Sep 07, 2012 AT 10:25 am

Whilst most of the fashion world spent the evening enjoying the canapes, champagne and new season collections at Vogue’s Fashion Night Out, the music world were enjoying their own industry celebrations at the MTV Video Music Awards. Although it was somewhat of a tame affair compared to years past, Rihanna opened the show, in typically sexy fashion (natch!) with her new single, ‘Cockiness (I Love It)’, before launching into the hit single ‘We Found Love‘, for which she later won the much coveted Video of the Year award (yes, for that one shot in a be-gruntled farmer’s field Belfast).

Rihanna at the MTV VMAs 2012

The true stars of the night however were Brit boy band One Direction (cue screams and the odd fainting fan) who pipped Rihanna, Justin Bieber and The Wanted to the post, winning the award for Best Pop Video, Best New Artists and Best Share-Worthy Video which was voted by fans for the single ‘What Makes You Beautiful

One Direction at the MTV VMAs 2012

It was rather a hip-hop-heavy show as quirky rapper Nicki Minaj won Best Female Video for ‘Starships‘, whilst Chris Brown won Best Male Video and Best Choreography for ‘Turn Up The Music’ and Drake took home a win for Best Hip Hop Video for ‘HYFR

For the very first time, the Video Music Awards offered up an award in the electronic dance music category, which went to Calvin Harris for ‘Feel So Close’,  a very worthy winner.

Full list of winners,

Video of the Year: Rihanna, “We Found Love” featuring Calvin Harris
Best Male Video: Chris Brown , “Turn Up the Music”
Best Female video: Nicki Minaj, “Starships”
Best Pop Video: One Direction, “What Makes You Beautiful”
Best Rock Video: Coldplay, “Paradise”
Best Hip-Hop Video: Drake, “HYFR” featuring Lil Wayne
Best Video With a Message: Demi Lovato, “Skyscraper”
Most Share-Worthy Video: One Direction, “What Makes You Beautiful”
Best Electronic Dance Music Video: Calvin Harris, “Feel So Close”
Best New Artist: One Direction
Best Direction: M.I.A., “Bad Girls”
Best Art Direction: Katy Perry, “Wide Awake”
Best Choreography: Chris Brown, “Turn Up the Music”
Best Editing: Beyonce Knowles, “Countdown”
Best Visual Effects: Skrillex, “First of the Year (Equinox)”
Best Cinematography: M.I.A., “Bad Girls”

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