A Week of Firsts For Rag & Bone

Mimi ON Jul 25, 2012 AT 4:10 pm

Kate Moss for Rag & Bone

It’s been a particularly busy and London-centric, week for New York brand Rag & Bone.

Not only did they debut their first ever advertising campaign, featuring a Craig McDean-shot Kate Moss on the desolate streets of North London, but, later today the brand also opens their first European store, in London’s Chelsea.

David Neville and Marcus Wainwright are bringing their distinctly edgy New York aesthetic to a, not so little, corner of Sloane Square. The impressive Victorian building has been kitted out with English-heritage-meets-New-York-cool stylings,  boasting a custom forged cast iron staircase, exposed brickwork and brass fixtures, along with a quintessentially British original Chesterfield.

Kate Moss for Rag & Bone


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