Alessandra Ambrosio Launching Fashion & Lifestyle Brand

BATD ON Feb 05, 2013 AT 11:01 am

Alessandra Ambrosio

Alessandra Ambrosio

Supermodels are no longer the enigmatic alien species they once were. We know their exercise routines, their daily diets and what moisturiser they slick on their skin, we even know what brands they dress their children in! And thanks to the worlds of Instagram and Twitter we’re privy to their behind-the-scenes daily lives. So it’s no wonder that many high-profile models are cashing in on the lifestyle they promote by way of their glowing skin, gutsy hair and to-die-for bodies.

Alessandra Ambrosio, the Brazilian model best known for her long-standing Victoria’s Secret Angel ambassador role, is the latest to launch her own fashion and lifestyle brand. The venture, entitled Alé by Alessandra, is a collaboration with the U.S label Cherokee and will launch in the spring of 2014.

Initially, Ambrosio will launch a line of clothing aimed at 18-35 year olds that includes both casual daywear pieces as well as smarter,  evening-wear options, all reflecting the model’s insouciant off-duty style.

The Victoria’s Secret model, told WWD,  ”This is not a hobby for me. I’ve been a fashion model for 15 years and designing is just an extension of my career. I still plan on modelling lingerie, but at the same time this is a business transition that I plan to have around for a long time.”

“I know what I like and what I want to see. I want to be satisfied just as much as the customer.” said Ambrosio,  ”I’m creating a brand that’s everything I am passionate about and have experience in, from growing up in Brazil, travelling around the world and moving (to the US) five years ago.”

Alé by Alessandra will roll out in Latin America first, before  spanning 45 countries with the help of retailer, Cherokee, and expanding into jewellery, swimwear, fragrance and accessories.

If it gets us any closer to the supermodel lifestyle that Ambrosio so perfectly embodies, we’ll be buying into the brand without question.

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