Alexa for DKNY

BATD ON Jul 30, 2009 AT 12:44 pm

Alexa Chung

Alexa Chung

Alexa Chung is to front a new campaign for DKNY jeans. She will appear in adverts for the label’s Autumn/Winter 09 collection, taking over from Daisy Lowe who starred in the Spring/Summer 09 campaign. ELLEuk.com reports: “DKNY jeans told us that Alexa was chosen because her style epitomises that of the DKNY Jeans girl, while landing this contract came as a direct result of her recent move to the U.S. – a career move that has also seen her status as a world wide style icon sky rocket.”

Check out Hilary Duff’s new Femme for DKNY Jeans campaign here.

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