AllSaints Presents The Biker Project

BATD ON Mar 28, 2013 AT 11:07 am

Earlier this week, within its very first retail space on Covent Garden’s Earlham Street, directional London fashion brand ALLSAINTS launched The Biker Project (Series 1).

ALLSAINTS The Biker Project

A 50-piece installation comprised of custom-made one-off leather jackets (featuring shearling panels, sheepskin edging, Merlot-hued ponyskin and all manner of embossed and embellished leather, rivets, tough-luxe hardwear and quilting)  suspended from the ceiling, The Biker Project, aims to showcase the brand’s sharp-edged designs, fine craftsmanship and rock-n-roll attitude.

The exhibition marks the beginning of a series of global events under The Biker Project title, which hopes to spread the ALLSAINTS appetite for creative disruption worldwide.

ALLSAINTS Creative Director Wil Beedle says, “The leather jacket has always epitomised freedom and rebellion through exquisite craftsmanship – all things that are key to the spirit of AllSaints. And when you consider the tribal nature of bikers, you’re dealing with a culture that by its very essence sets out to express disruption.”

AllSaints The Biker Project, Series 1 will continue to run for another 3 weeks at 5 Earlham St, London.

*This is a sponsored post*

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