Beckham For H&M?

Mimi ON Jul 28, 2011 AT 10:30 am

David Beckham Bodywear

David Beckham's Bodywear launches in H&M

David Beckham is H&M‘s latest signing and he’s set to exclusively launch the distribution of his Bodywear range from 2nd February 2012 in 1800 H&M stores in around 40 countries worldwide (Posh tweeted about the range here).

“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” Beckham said. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”

“This partnership with H&M is an important step in the evolution of David’s journey from sporting hero to entrepreneur and icon”, says Simon Fuller, David Beckham’s long time business partner. “H&M’s enthusiasm and support for this venture, combined with their scale and reach, will continue to enhance the power of David’s image around the world.”

Is it a coincidence that the range drops in stores for Valentines Day? We think not.


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