Boutique by Jaeger

BATD ON Jul 29, 2010 AT 2:53 pm

Boutique by Jaeger, AW10 collection

For those that find the luxury British brand Jaeger, a bit too frumpy for the average twentysomething woman, take note as it’s all about to change. 

Jaeger is introducing its latest addition to the high-end fashion brand with its pop-up shop Boutique by Jaeger, located off the iconic Carnaby Street at 10 Foubert’s Place. 

A whole new, younger generation of Jaeger fans can look forward to Boutique by Jaeger opening in London’s West End on 7th August 2010 as the boutique-style is slated to be quite different than the traditional Jaeger-style that’s been seen before. The new Boutique by Jaeger collection is hoped to capture the liberated spirit of the Sixties and combine it with a contemporary rock ‘n’ roll appeal for an overall stylish eye-candy look for young women. 

Boutique by Jaeger, AW10 collection

The Boutique will feature its autumn/winter 2010-2011 collection along with a unique selection of gifts and accessories from other top brands such as Origami, Les Nereides, Essi and Assouline.

For a preview of the new collection, check out Boutique by Jaeger’s AW10 Lookbook on their Facebook page.

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