Burberry Branch Out

Mimi ON Feb 21, 2011 AT 3:11 pm

A previous Burberry Prosum catwalk

A previous Burberry Prorsum catwalk

Burberry are getting their tech on for LFW this year and are broadcasting their Burrbery Prorsum runway show live in Piccadilly Circus today (21st February)!

The British brand is set to show its runway live from Kensington Gardens on a 32-metre screen at 4pm today in the busy tourist hotspot. The pieces that you’ll see on show will also be available to order online for seven weeks post-show, plus you can download the music used in the show straight afterwards too!

“We are thrilled to be bringing the Burberry show to our widest audience yet in an immersive, interactive and entertaining experience,” Burberry’s Chief Creative Director, Christopher Bailey, said today. “We have always used digital communication to deepen our connection with the customer and allow people all over the world to experience Burberry no matter where they are. Whether you are at home online, watching in Piccadilly Circus, using a mobile device or in our store in Beijing everyone will be able to feel the energy and attitude of the brand and the excitement of the show.”

This marks the first time a LFW show has been held at Kensington Gardens and will no doubt attract a huge celebrity guestlist, including Anna Wintour – who has attended the show since it’s move to London in 2009.

Watch the runway show online at www.uk.burberry.com

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