Burberry Goes Live!

Mimi ON Apr 08, 2011 AT 9:49 am

The front of the new Burberry store in Beijing, China!

Burberry is celebrating the recent opening of the brand’s most technologically advanced flagship store at Sparkle Roll Plaza in Beijing, China and will include livestreaming music and fashion combined!

Christopher Bailey will be hosting Burberry’s biggest event to date, which will celebrate the brand itself, “Britishness,” music, and technology in China!

Burberry is going to be the first luxury brand to use this groundbreaking virtual technology with it’s use of live models, animated footage, life-like holograms, audio, visual and sensory experience.

Burberry AW 2011 collection

So, on 13 April, it will be livestreamed globally through www.burberry.com including partner sites as well as being streamed directly into 50 international Burberry stores!

Plus, another treat is British band ‘Keane’ will be performing at the event!

This is going to be an amazing event and you don’t want to miss out so be sure to tune in and catch the livestream, or if your lucky head to Beijing!

Watch lead singer of Keane, Tom Chaplin, talk about the event belowL