Burberry to Launch Bespoke Line

BATD ON Nov 12, 2010 AT 12:43 pm


The iconic Burberry trench

The British brand Burberry will be letting fans put their own flair on the brand’s iconic trench coat.  Burberry’s CEO and Chief Creative Officer announced Tuesday (09.11.10) that the brand will be launching Burberry Bespoke.

It will be a personalised service where customers will be able to order and customise their own trench coat online offering users the ability to select the colours, fabrics, buttons, linings and collar style, as well as adding unique detailing like initials.

Burberry’s spokesperson said this will offer more than 12 million individual variations of the design and although they would not give specifics on the price, they said there would likely be 12 million different prices.

The Burberry Bespoke service will be available early next year—just in time for the last bits of winter.

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