McQueen’s New Direction

BATD ON Oct 06, 2010 AT 3:39 pm

mcqueen ss11

The first and last looks of the night

For her first show since taking over the position of creative director of Alexander McQueen, Sarah Burton established a new type of McQueen woman. 

The show, which was held at the Palais de Tokyo on Tuesday (05.10.10), was a standard catwalk, much unlike the theatrical spectacles the late designer was famous for.  The catwalk was stripped back, consisting of grass emerging from plain floorboards.  The show was much softer, as the models started down the runway in white, and were transformed and reclaimed by nature as the show proceeded. 

McQueen SS11

One of the looks had beautiful monarch butterflies along the neckline

Although the show was nowhere near as dark as previous McQueen shows, Burton retained the same level of craft and fantasy that has come to be expected of the brand.  The collection, which was based on nature, incorporated many of the elements seen in recent McQueen shows.  The stiff silhouette, the narrow tailcoats and low-rise trousers all had a prominence in the clothes yet there was a lighter more flowing air to them. 

The models were wrapped in chiffon, feathers and raffia with embroidered fronds hanging about them.  They were dressed in leaves of black leather, and sported corset belts and necklines of monarch butterflies

Sarah Burton for McQueen

Sarah Burton takes over as creative director for McQueen

The fresh new twist on McQueen fashion has led to a standing ovation as Burton came out after the finale to I’ll Be There by Michael Jackson—a fitting end to the emotional show.  We can’t wait to see what new direction the brand will take in the upcoming seasons. 

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