Cheryl Cole to Launch Fashion Line

BATD ON Sep 08, 2009 AT 11:41 am

Cheryl Cole

Cheryl Cole

She’s everyone’s X-Factor fashion favourite and now she could be turning her signature style into a clothing line. Cheryl Cole has set her sights on turning designer. A source told Evening Standard: ‘With her new hair and edgier clothes choices, Cheryl has told work colleagues that she wants to capitalise on her best dressed status and is exploring the possibilities of launching her own fashion label next year.’

We hear the collection is rumoured to have a more casual feel and is believed to be targeting a younger market. The source adds: ‘Cheryl wants to pounce while she’s on top. She is eager to follow the multi-tier marketing platform used by US stars such as Jessica Simpson, Nicole Richie and Heidi Klum, to highlight her on-screen, singing and fashion talents.’

Over to you readers would you buy Cheryl’s designs? Or is Cheryl just another WAG trying to cash in?

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