Mimi ON Oct 21, 2013 AT 12:31 pm

by Annie Vischer

Chloe: Attitudes

Chloe: Attitudes

Chloé has recently joined the ranks of major fashion labels that are immortalizing themselves in hard backed literature with the Chloé: Attitudes book, which follows the fashion house’s history since being founded by Gaby Aghion, the Egyptian-born Parisian who set his sights on revamping fashion after the war.

The narrative continues with characters such as Karl Lagerfeld stepping into the story with his beautifully romantic dress designs that swept various girls off their feet and lifted a fashion world that was suffering in the light of a bad economy.

The book tells the story of the host of renowned designers who shaped the label through its 60 years of existence. Of course the pictures spellbind from the pages, and include images by Guy Bourdin, Helmut Newton and Deborah Turbeville.

The author is fashion critic Sarah Mower MBE cites the golden age of Chloé as being the arrival of the girls, Stella McCartney of course, and Phoebe Philo who brought ‘brought in a marriage of good sensibility and that French chic.’

Of course the true light of the Parisian fashion house’s eye are all those girls that have followed and bought into the label, for whom each designer involved with the brand and written about in the book, has always pandered to and indulged. Chloé’s current Creative Director Clare Waight Keller said of the fashion label that ‘Chloé is all about attitude. It’s not about logos, it’s not about a certain jacket, it’s really about the attitude of the look and that’s what the book is capturing – all the girls that have made Chloé what it is today’.

The Chloé: Attitudes book launch was held at the Serpentine Sackler Gallery just last week, where the likes of Pixie Geldof, Sophia Hesketh and Damien Hirst mingled and tittered amonths a host of cocktails and canapés.

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