Coco Rocha Takes Over Social Media For Sass & Bide

BATD ON Jan 25, 2013 AT 12:02 pm

We’re becoming ever-so-spoilt by fashion industry insiders – namely the models – who can’t help but divulge behind-the-scenes info and images from their all too glamorous lives via social media channels Instagram and Twitter. Cara Delevingne and fellow Victoria’s Secret Angels Alessandra Ambrosio and Jourdan Dunn, as well as models of the moment, Kate Upton, Karlie Kloss and Rosie Huntington Whiteley are all worth a quick follow. We guarantee you won’t be disappointed.

And now Coco Rocha, who is equally as active in the social media sphere, has been asked by fashion brand Sass & Bide to head up their media channels. Rocha will take a turn on the other side of the camera, becoming a street style photographer for the brand, whose spring summer 2013 campaign she fronts.

Coco Rocha for Sass & Bide SS13

Coco Rocha for Sass & Bide SS13

The model told Vogue, “Street style is more important now than ever before. There was a time when your pop stars, movie stars and top models could go to grocery stores wearing pyjamas and fuzzy slippers if they wanted and there would probably be no evidence of that. Now with a camera on every cell phone we all need to think a little more carefully about how we dress up when we leave the house.”

“Personally, I love styling myself and putting together my own looks. We models are especially lucky to be given some amazing pieces from brands and designers, so why wouldn’t we want to show them off?” said Rocha. “Usually I get my street style fix by following my friends and fellow models like Behati Prinsloo, Doutzen Kroes and Hilary Rhoda on Instagram.”

From January 28th to February 1st, Coco Rocha will take over sharing pictures of her self-styled looks using the brand’s latest clothing line. 

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