Designers Go Digital!

Mimi ON Sep 22, 2010 AT 5:01 pm

Marc Jacobs checks his Tweets...

Social media has taken a once exclusive Fashion Week and made it accessible to the public! Many designers jumped on the Twitter bandwagon for NYFW and tweeted posts from their shows, images of their models and other FW news. Diane von Furstenberg saw an increase of 3,000 followers while Michael Kors and Betsey Johnson gained roughly 2,000 followers each during NYFW.

With the success of social media use during NYFW, designers at LFW are making sure to keep in touch with the public via the Internet too! Burberry’s Christopher Bailey took over the Burberry Twitter page for the past few days to get in touch with fans. Twitter makes it easy for designers to market their pieces directly to their fan base. It’s an advantage that many top designers are putting to use.

Going one step further, Ralph Lauren will be launching a virtual fashion show for Lauren by Ralph Lauren to be broadcasted exclusively online this Thursday (September 23rd) at ralphlauren.com/Lauren.

Everything will broadcast from the Ralph Lauren website.

The show will feature the latest looks from the Autumn collection as well as the launch of the Lauren by Ralph Lauren handbag collection – the first ever handbag range by Lauren for Ralph Lauren.

Ralph Lauren have also contracted some of fashion’s greatest voices to commentate on the online show. Confirmed to be speaking are: Cosmopolitan’s fashion director Michelle McCool, Harper’s Bazaar’s executive fashion and beauty editor Avril Graham, Marie Claire’s fashion director Nina Garcia, and online style expert, Christina Caldwell!

Viewers will have the option to hear any/all of the editors’ remarks as the looks come down the runway, ask the them questions as well as view and shop your favourite looks as they walk down the runway!

Looks like fashion is becoming more and more inclusive thanks to the internet. What do you think about the new direction of fashion? Rumours are that some designers are plotting a counter-movement to make their shows even more exclusive than before…

Click here for more fashion news!

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