D&G Folds

Mimi ON Sep 22, 2011 AT 4:08 pm

Dolce & Gabbana

Dolce & Gabbana close their D&G line

Dolce & Gabbana has confirmed that it will be folding its D&G line. The Italian fashion house – made of designer duo Domenico Dolce and Stefano Gabbana - have decided to end the brand to concentrate on their signature Dolce & Gabbana line.

In a statement, they said the move would give “even more strength and energy to our collections”. It means today’s (22.09.11) D&G show at Milan Fashion Week will be the last for the range and the company will be incorporating the D&G line into its signature line.

D&G is a slightly more casual line and is the younger, more flamboyant line of the brand. Unlike Dolce & Gabbana, D&G sells watches as well as clothing. However, while they are getting rid of the D&G line, Domenico and Stefano recently revealed they are embracing technology and selling their collections on the internet as they want to give everyone the chance to buy their designs.

Domenico said: “It’s a retail channel we are very interested in, because it gives everybody the chance to experiment with the Dolce & Gabbana world. You don’t have to live in a big city – you just have to own a computer.”

Stefano added: “Luxury is not a static concept, but it shapes and changes with society. Now somebody who might not have the time to come to one of our boutiques can shop online.”

What do you think? Are you sad to see it go? Let us know in the comments section below…

 

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