Dior Does It Again.

BATD ON Mar 04, 2010 AT 1:13 pm

Eyes of Mars: Christian Dior

Christian Dior is to release its latest online venture this Friday with the launch of the music video, “Eyes Of Mars: Christian Dior”. Accompanying the launch will be the release of the latest addition to its online Lady Dior handbag saga starring the French Actress (and face of Lady Dior), Marion Cotillard.

The music video, directed by Jonas Akerlund – who has worked for Madonna, U2 and Lady GaGa -  also features the lovely voice of Cotillard as ‘Lady Rouge’ on the vocals for “Eyes Of Mars”, written by Franz Ferdinand.

Lady Rouge

With designers and brands alike branching into different media arenas (just look at Tom Ford’s beautiful film, ‘A Single Man’) I’m sure we can look forward to far more diverse advertising platforms in the future and The Lady Dior saga is a testament to this. These episodes have definitely set the pace for what promises to be a tantalising race between the major brands for more exciting ways to get our attention… and it’s definitely working!

Keep an eye out for the launch this Friday 5th March.

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