Edun PIONEERS project
Mimi ON Sep 15, 2011 AT 8:47 am

The Launch (clockwise from top left) - Bono and Ali with the PIONEERS, Bono and Ali together, Jonathan Prince, Waris and Marcus Samuelson and finally Sharon Wauchob and Ali
As if the fashion label Edun wasn’t already on cloud nine this week from their amazing runway show at NYFW, there was also a launch party for the PIONEERS project that includes industry leaders such as Bono himself and his wife Ali Hewson (the founder of Edun), and other men who are making their mark on the world through the arts and activism. This campaign honors men such as TOMS founder Black Mycoskie, Warby Parker glasses founders Neil Blumenthal and David Gilboa, and Top Chef Marcus Samuelsson.
At the launch party, all of the stars came out to support the great cause that is making conscience efforts to promote trade with Africa and give back to the community.
Too see the epic Edun runway review, click here….
Find out more about the project here…





