Erin O’Connor’s Fashion Collection

Mimi ON Sep 07, 2010 AT 4:28 pm

Erin O'Connor

Erin O'Connor

Erin O’Connor has created her first capsule fashion collection. The model and stylist Kate Halfpenny have designed five typographic T-shirts and two bags for their new range She Died of Beauty. They said: “The very visual nature of fashion is to manipulate and exaggerate almost everything. We loved the idea of twisting a polite sentiment into a naughty yet, frivolously funny statement that we hope will appeal to all.”

All the items – which are created using ethically and organically sourced materials –  have a bold and unique message and Erin and Kate say the collection’s name was a quip at the fashion industry.
They said: “It’s a teasing yet affectionate tickle at the fashion industry we continue to love, honour and serve.”

The collection is set to be available soon from www.shediedofbeauty.com

While she is busy being a designer, Erin, 32, recently revealed she has no plans to retire from the catwalk.
She said: “I hate that idea of retirement or ‘You’re past your sell-by-date.’ That is very odd, because, for me, it is about moving, showcasing and being an outrageous poser.”
Erin says she absolutely loves being in the fashion industry and finds being on the catwalk liberating.
She said: “You’d think after 15 years I would be bored, but I’m not. The catwalk is like liberation, because there is a bit of performance involved, a bit of skill thrown in, so it doesn’t matter what age you are.”
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