Eva for Etam

BATD ON Apr 12, 2010 AT 11:43 am

Eva Herzigova for Etam

The supermodel Eva Herzigova has teamed up with the French clothing label Etam, to design a ready-to-wear label entitled Eva Herzigova Pour 1.2.3.
 
She is the second Supermodel to design for the brand, following the footsteps of Natalia Vodianova who designed an underwear range for Etam last year.

Speaking about her range, Eva said: “It has been totally hands-on, no one telling me what to do and designing whatever crossed my mind.

“Having done my own clothes from when I was young in the Czech Republic, I know how things are assembled and think of each detail. I am a perfectionist and I demand a lot, and I wanted something that is affordable but also luxurious.”
 
Laurent Milchior, co-managing director of the Etam Group, added to WWD: “Eva is a real woman, always elegant, and will bring a bit more warmth to the brand.”
 
The collection features jeans, trench coats and gypsy skirts, as well as smarter outfits including long silk evening dresses.
 
She has also designed a range of accessories to complement the range.
 
A website is set to be launched in July to make the collection more accessible so keep an eye out for updates.

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