FREJA BEHA ERICHSEN FOR ZADIG & VOLTAIRE

BATD ON Apr 02, 2014 AT 11:13 am

by Valirie Morgan

Freja Beha Erichsen.

Freja Beha Erichsen.

Zadig & Voltaire have collaborated with Danish model Freja Beha Erichsen to launch a new capsule collection of clothing for spring/summer 2014. From T-shirts to denim and leather jackets to handbags, the collection draws its inspiration from Erichsen’s personal wardrobe, styles that reflect her off-the-runway personality.

To top it all off, 40 percent of the collection’s profits will be donated to the Doctors Without Borders charity, which coordinates efforts to provide medical assistance in third-world countries. Fashion that benefits a good cause is the perfect excuse to go on a shopping spree, naturally!

Pieces in the collection have a rock-and-roll feel, combining the edgy and androgynous style Erichsen has become known for with the classic, effortlessly glamourous looks that are signature of Zadig & Voltaire. Each piece of clothing bears an embroidered “F 87,” indicating Erichsen’s first initial and year of birth. Erichsen worked closely with Zadig & Voltaire’s creative director Cecilia Bönström during the design phase of the collection’s production.

Freja Beha Cecilia Banstram.

Freja Beha Erichsen and Cecilia Bonstrom.

Erichsen, who made her modelling debut in 2005 when she opened the autumn/winter show for Miu Miu, has become one of the “it girls” of fashion. She’s walked runways and appeared in campaigns for renowned fashion labels including Gucci, Chanel, Valentino, Roberto Cavalli, Chloe and Calvin Klein.

Aside from her career pursuits, Erichsen is a talented musician who plays the drums, guitar and piano. She counts Led Zeppelin and the Rolling Stones among her favorite bands, further contributing to her rocker-chic image.

The capsule collection’s ad campaign stars Erichsen in her dual role as model and collaborating designer, and was photographed by the infamous Terry Richardson.

Freja Beha Erichsen has been the face of Zadig & Voltaire in recent years, but this is her first foray into the creative side of the French fashion label. However, it isn’t the first time Erichsen has tried her hand at design. She previously designed a denim collection for Mother back in September 2013, and a portion of the profits from that collaboration were also donated to Doctors Without Borders.

Freja Beha Erichsen’s capsule collection for Zadig & Voltaire hits the label’s online store this month and will be available in retailers in July.

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