‘frostfrench’ to Launch Pop-Up Store.

BATD ON Mar 23, 2010 AT 4:26 pm

Sadie and Jemima - frostfrench

Brit designers and owners of ‘frostfrench’, Sadie Frost and Jemima French, are to launch their first ever pop-up store on 25th March.

The store is set to reflect the “playful feel of the brand” and can be found at Whiteleys Shopping Centre in Bayswater, London. It will showcase the new SS10 clothing line which is made up of vintage dresses, playsuits in vivid orange and butterfly prints, easy summer separates and striped tops.

There will be a bed, flowers, a sea cactus and a vintage phonebooth… curious? Us too. We may just go down to see what the place actually looks like, or even just to have our nails done!

The brand is loved by celebrities all over and count Kate Moss, Helena Christensen, Portia Freemand and Lily Cole as muses so we’re very excited to see what they come up with.

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