A Pretty Green Pop Up

BATD ON Jul 29, 2010 AT 9:52 am

Liam Gallagher for Pretty Green Opening

Is there a lad in your life who could use a wardrobe makeover? Look no further than this Friday (30th July) for the perfect menswear fashion fix when Pretty Green, a British clothing line owned, founded and designed by Liam Gallagher, will open on 57 Carnaby Street.

 The standalone store is a first for Liam and will only be open for a limited time (possibly until Christmas). Like the store, the range of clothing is also limited edition and includes t-shirts, shirts, jackets, hats, scarves and footwear for the spring/summer fashion season.

With Pretty Green, Liam Gallagher has managed to collect his passion for clothes and music into one place. Expect to see designs inspired by the art and music of the 1960’s and styles that are cool, classic British in the Green Label and Black Label SS 2010 collections.

Liam Gallagher, SS10 Black Label

If you’re already looking ahead to the AW collection, Pretty Green is too and they’re in search of a model to become the face of their upcoming collection. The contest ends 31st July, and the photo shoot with Liam Gallagher will take place on 11th August in London.

Go to the Pretty Green Facebook page for more details on the Liam Gallagher’s clothing line and contest. And be sure to look for Liam’s new store on Carnaby Street this weekend while it’s still there!

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