GAP Celebrates 40 Years with a Concept Store

BATD ON Sep 07, 2009 AT 10:42 am

GAP 1969 Donald & Doris Fisher

GAP 1969 Donald & Doris Fisher

It was the summer of 1969 in San Francisco when Doris and Don Fisher created one of the most iconic high street brands, GAP. With the simple ethos of ‘jeans and discs’ a place for everyone to find a great fitting pair of jeans. 40 years on GAP is still one our favourite high street brands and a pioneering fashion force. To celebrate their 40 years in the making they’re launching a concept store on the 10th of September just off the very fashionable Carnaby Street in Kingly Court, Gap’s 1969 concept store will celebrate the heritage of the brand with a collection of exclusive denim styles along with designer and artist collaborations.

For 19 days and 69 hours the three-floor store on Kingly Court will showcase an extensive range of Gap’s iconic denim styles, specially produced in uniquely engineered washes. Strictly limited edition, only 69 pairs of each style will be available, each pair individually stamped and numbered.

To mark Gap’s anniversary, on the opening day ONLY they will offer the opportunity to purchase a limited edition pair of Gap (PRODUCT)REDTM rinsed jeans in your favourite Gap fit for £19.69, with half the profits from all jeans sold going towards the Global Fund to help eliminate AIDS in Africa.

In association with Gap Design Editions, Designers Pierre Hardy and Albertus Swanpoel have both created bespoke denim pieces for the store. Gap’s new season ankle boot by Pierre Hardy is re-worked in unwashed indigo, whilst Albertus Swanpoel has designed a black felt wool riding hat with denim peak.

For the second instalment of the initiative, the 1969 store will host the European launch of Pharrell Williams’ new Bionic Gap Collection. In association with Gap Japan and Patrick Robinson, Pharrell has re-defined classic Gap styles, creating a capsule wardrobe of khakis, white tee, grey marl hoodie and white tennis shoes all produced from his patented ‘bionic yarn’ made from recycled plastic bottles.

Put a date in the diary for the 10th of September and head on over to Carnaby Street.
September 10th – October 5th 2009
G7 / G8 Kingly Court,
Carnaby Street, London, W1


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