Heidi Klein Pops Up

Mimi ON Jun 07, 2011 AT 12:08 pm

Heidi Klein Nassau Bow Bikini

Heidi Klein Nassau Bow Bikini

Just in time for summer, Heidi Klein recently announced its addition of a pop-up store in Selfridges, London. The mini cabana-style display (complete with bleached wood flooring and white-washed walls) will be filled to the brim with swimwear, kaftans, dresses, and new beauty products from the brand’s SS11 and High Summer collections.

If you’re already a fan of Heidi Klein’s designs, co-founder Penny Klein will be hosting a customer day at the Selfridge’s cabana on June 9th, including a meet-and-greet with Penny and an exclusive fitting session.

About more new pop ups, Penny said, “We are extremely excited to announce our first London pop up in such a great store. This is the start of a wider initiative and more pop ups are planned internationally to reach out to our customers whilst they are on holiday.”

The Heidi Klein store will be open in the Selfridge’s Swimwear department until September of this year.

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