H&M Group Confirms Launch Of ‘& Other Stories’

Mimi ON Sep 28, 2012 AT 10:34 am

Moodboard Showing the Inspiration Behind & Other Stories

Swedish retail group H&M is the mastermind behind favorite top brands including the street fashion chain H&M, modern and functional clothing brand COS, the treasure trove that is Monki and denim label Cheap Monday. Today they set the launch for their newest venture: & Other Stories.

H&M Group released a statement about the brand’s style:

“& Other Stories is about bringing everything she can wear into one place, focusing on the whole look. We believe shoes, bags, jewellery, lingerie and beauty are key for styling and just as important as clothing. Our collections are built around inspiring fashion stories. All our lines are diverse, ranging from masculine tailoring to feminine chic and designed to provide endless styling choices.”

Although the group’s design studios in Paris and Stockholm will be responsible for creating the brand’s new collections, the price points will remain around the affordable level that H&M and COS are both known and loved for.

Stay tuned for further updates as the launch date of & Other Stories draws near.

Related Posts Plugin for WordPress, Blogger...

Comments are closed.