H&M’s Conscious Collection Campaign

BATD ON Mar 20, 2013 AT 3:23 pm

As promised, H&M has released an eco-friendly collection of high-street, party-wear designs. Helen Hunt wore a dress similar to those in the brand’s new line to the Oscar’s this year and that’s when the anticipation took root. You may have feasted your eyes on some of the staples early without even knowing on both Sophia Bush and Chloë Moretz.

H&M Conscious Collection

H&M Conscious Collection

H&M Conscious Collection

H&M Conscious Collection

H&M Conscious Collection

H&M Conscious Collection

H&M Conscious Collection

H&M Conscious Collection

The collection features pieces you would want to romantically spin or strut around in. Light and airy or structured and elegant these pieces are simply beautiful and made for Spring rendezvous. Floral and drapery embellish the clothing and all the while you must keep in mind they are created from sustainable materials such as organic cotton, recycled polyester, recycled polyamide and Tencel.

The campaign is headed by Vanessa Paradis and is part of H&M’s Conscious initiative. Find the collection in stores 4 April.

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