James Franco for 7 For All Mankind

Mimi ON Aug 28, 2012 AT 11:12 am

James Franco for 7 For All Mankind

Forget Rhianna for River Island or Rosie Huntington Whiteley for M&S because this latest fashion collaboration is undoubtedly the hottest of the year. Mainly because it features Oscar winning actor-come-writer-come-general-hottie James Franco who has joined forces with 7 For All Mankind (or should that be for Womankind!) to create a capsule collection embodying the brand’s  ”cool Californian spirit”. Franco selected a handful of images from the 3,100 photographs taken from the Autumn/Winter 2012 campaign,  to be screen printed onto simple black, white and grey tees and embellished with Franco’s signature.

The Limited Edition Tees are set to launch on September 6th, just in time for Vogue’s Fashion’s Night Out, and feature a range of Franco-shot Polaroids and stills from the free-spirited brand’s campaign’s videos as directed and shot by Franco. The fashion films themselves have found a home on the 7 For All Mankind YouTube channel, alongside Franco’s latest video, Hollywood Resurrection, and star an eclectic and beautiful mix if actors, artists, models and musicians, so keep your eyes peeled for the likes of Lily Donaldson, Amber Anderson, Henry Hopper, Lou Doillon and actress Cody Horn.

James Franco for 7 For All Mankind

James Franco for 7 For All Mankind Tshirts will be available in selected stores and online at www.7forallmankind.com

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